adobe - Creativity explained

On Type

We at oddfellows created a series of design manifestos to introduce a new educational series from Adobe.

The first - On Type, was narrated by type authority Erik Spiekermann. He has such a big personality, it was fun trying to compliment his quirkiness in animation.

I animated several sections of the piece from start to finish under our directors watchful eye, shown below.

Role: Animator
Production Studio: oddfellows

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On LAYOUT

The second video in the series is narrated by creative director Nathalie Kirsheh.

A big key in this one was keeping the fidelity of the layouts with every transition. I really had to go back in time to my layout classes in college to make sure I wasn’t making some design faux pas.

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On Color

My favorite section to animate in this piece was showing the design process from black and white to color (1:32). In reality designing is a quite a bit messier (or at least mine is!), so it was very satisfying to show this idealized version.

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